On April 15, the 125th Canton Fair opened in Guangzhou. The Canton Fair is a comprehensive international trade event with the longest history, the largest scale, the most comprehensive product categories, the largest number of buyers and the widest distribution in countries and regions, the best transaction effect, and the best reputation in China. The scale of the current Canton Fair remains stable, and the overall structure remains unchanged. The total exhibition area is 1.185 million square meters, with a total of 60,651 booths. The exhibition continued to be held in three phases, and most of the abrasive products were exhibited during the first phase (April 15-19).

　　Private enterprises become the absolute protagonist, the core kinetic energy of brand building

　　It is reported that among the domestic exhibitors at the Canton Fair, there are 1,301 state-owned enterprises, accounting for 5.24%, 2,419 foreign-invested enterprises, accounting for 9.74%, and 21,126 private enterprises, accounting for 85.03%. Private enterprises have become the largest exhibitors in the Canton Fair.

　　The latest data show that in the first quarter, my country's private enterprises' imports and exports were 2.84 trillion yuan, an increase of 9.9%, accounting for 40.6% of the total import and export value, an increase of 2.3 percentage points over the same period last year. Private enterprises have become the main force in my country's foreign trade, and the quality of foreign trade of private enterprises is significantly improving.

　　There are 2,296 brand companies in the Canton Fair this year. At the exhibition, brand is one of the high-frequency words in the mouths of domestic and foreign exhibitors. Throughout the world, well-known brands have strong anti-risk capabilities, and the creation of internationally well-known brands is usually achieved through globalization. The globalization path of most domestic companies can usually be summarized into four types: one is export-oriented. This type of Chinese company aims to earn foreign exchange through export and quickly open the market. This is often achieved through OEM, but it cannot start a Chinese brand; It is a factory building type, where the market is located where the factory is built; the third is the acquisition type, where the technology is purchased wherever. Although these three types are all "going out", they cannot be called globalization in the full sense. Then the fourth path is to create cards, that is, to insist on completely independent brand creation. This route is the most difficult, but the slowest. The fastest, it is precisely because of independent brand creation that companies can truly integrate global resources, face-to-face with global users, and finally embark on a global path of innovation and quality differentiation.

　　"Three-self, three-high" products increased, and innovation capabilities continued to be enhanced

　　At present, an important task of my country's foreign trade is to encourage the export of high-tech, high-quality, and high-value-added products to enhance its position in the global value chain. In accordance with the requirements of high-quality development, this year's Canton Fair has improved the quality of exhibitors. Leading companies in various industries have continued to participate in the exhibition. The product update rate has exceeded 30%. The products of "Three Selfs and Three Highs" continue to increase, namely independent intellectual property rights, independent brands, independent marketing, Technology content, high added value and high efficiency.

　　At the Canton Fair site, the reporter found that companies are paying more and more attention to independent innovation, winning with high-tech content and high added value. Many SME leaders said that the era of simply relying on low prices for "quantity" is over, and the technological content and added value of products are the direction of enterprise efforts and the most important bargaining chip in future international competition.

　　The business opportunities along the “Belt and Road” are highlighted. Diversified markets bring new opportunities

　　Companies along the “Belt and Road” are the largest exhibitors of the International Import Expo. This year's Canton Fair International Import Expo has 21 countries and regions participating in the exhibition, accounting for 55% of the total number of countries and regions in the International Pavilion; Turkey, Egypt, India, Nepal, Malaysia, Thailand Six other national pavilions and two regional pavilions including Macau, China and Taiwan, China accounted for 80% of the total number of pavilions; 383 exhibitors, accounting for about 60%, and 630 booths, accounting for 63%.

　　The Canton Fair is an important platform for promoting economic and trade cooperation along the “Belt and Road”. In recent years, the countries along the route have on average about 80,000 people attending each session, accounting for about 40% of the total number of people, and the proportion is on the rise. With the help of the Canton Fair platform, information exchange and industrial cooperation between domestic enterprises and enterprises along the “Belt and Road” can be enhanced.

　　It was learned from this Canton Fair that with the accelerated implementation of the “Belt and Road” initiative, industrial cooperation has continued to deepen, especially the sharp increase in the demand for abrasives and other materials and tools in infrastructure. Chinese companies may be the most suitable companies to help countries along the “Belt and Road” develop infrastructure, because Chinese companies have accumulated more technology and experience when developing their own domestic infrastructure, and they also have more funds.

　　At present, how the abrasives companies that are in the period of industrial structural adjustment can highlight the encirclement, triggering the thinking and exploration of the whole industry, whether it is brand creation, technology research and development, or marketing model innovation, the core of thinking is probably thinking The change of the way, the answer is found in the way of thinking.